16 Oct
Budgeting your website and online presence can be a challenging task. Creating a successful online venture for a client is what 9BRAVO is all about, so we’ll share a few key insights.
Assuming that you have read about the services offered by a professional Web Agency, this should bring you up to speed for this article. You won’t save money if you bargain and ask for discounts as a good Web Agency would have done their research and will be offering competitive rates for their services. They are more likely to value your loyalty and add useful features for free. Be honest about your budget but stay open to suggestions.
Dealing with the Basics
Tour first major cost begins by choosing the type of website. Depending on your budget and the reputation of your brand, you can cut costs by creating a low-priced website for the following purposes:
- Presenting your previous work (Designers or Artists)
- Listing services (SMB Consulting Agencies or Self-Employed)
- Self-marketing (Publishers, Bloggers or Authors)
If you’re on a budget, in the aforementioned cases we would advise you to pick a one page or multiple page template based brochure website. The nature of the website can be either static, which makes it harder to add content or dynamic. A dynamic website would add to running costs, but it adds a lot of functionality. 9BRAVO can make sure your website is compatible with all types of devices and screen resolutions..
In terms of other Web Agency services, branding, social media management and basic SEO will lift a load of your shoulders. Using those services will bring new clients to your business which is one of the main reasons of having an online presence. On another note, you might think you’re you’re managing your social media network(s) the right way, but go out on a limb and let the pro’s take over.
Think of a Long Term Bugeting Plan
If you’ve decided to go for E-Commerce or go global and expand your brand, and you’re serious about it, this will be should be your strategy moving forward. Depending on your budget, paying for a more expensive website might not be in your interest for starters. You will need to spread your budget for all the services that improve your website presence and analytics. Another thing you might consider is investing in a custom website for security reasons, as the more sensitive information you have, the possibility of becoming a target for hackers increases.
While redesigning your site, you should also go for a mobile oriented website. One of the reasons you need a mobile website is that currently 65% of web traffic comes from mobile devices. It definitely makes sense to double your potential customers but that requires a user-friendly interface. That may come at a cost, but it’s definitely worth it.
A good web agency will analyze your customer target and you can invest in research of potential customers you’re missing out on. This should give you an idea of your business opportunities. During this period you might think of upgrading your offerings, expanding your product range or automating the services you offer. Remember, this process takes time.
When you start seeing a wider interest or larger dividends in your business, you have gained an asset. You’re now an established online brand. This is when you want to consult your Web Agency and have a discussion about where to go next. A large online presence is an opportunity. Now, you can devise a business plan. What many people don’t know is that banks regard an established online business as an asset.
You will want to keep your existing customer base and acquire new customers. This is the time to reinvest in your website and your Web Agency will guide you through the process. You will want to invest in marketing and make the period of research pay off. Your website and social media might require an upgrade as having an interactive website is the industry standard. Having a good relationship with your web agency at this point is a must. The growth of your business will entail a larger effort and you don’t want to go through that process alone. A professional Web Agency will ensure things run as smooth as possible and you will be more confident moving forward.
Final Thoughts
Planning your resources can play a vital role in your online endeavor. You should pick a Web Agency that is committed to go follow through the entire process. Going with a company that is in the business for short term gains will end up costing you more. Migrating from one Web Agency to another might deliver a disaster scenario because Your Agency has the best grasp of your digital assets. A new organization might take time which will definitely reflect on your bill.
