The functionality that drag and drop brought to Windows can be compared to what content management systems brought to web design. However, it took some time for a product to become an industry standard on the market. WordPress grew exponentially as it was recognized as THE C.M.S. of choice. About 60% of CMS powered websites are based on WordPress.
The team behind WordPress is constantly working to improve the platform. Along with them, countless programmers are expanding its functionality with extensions – plugins, tools and widgets. This means that a Web Agency can focus on creating a better user experience which is one of, if not the most important areas of web design.
WordPress is convenient for web architects and the ones that have mastered it can do wonders on a deadline. For a client, that would be very convenient as for customizations or changes to your website will usually be budget friendly. In fact, a website built on WordPress could offer features that you either might not be able to afford for a custom solution or would take a lot of time for the Return on Investment.
A versatile solution
WordPress has been used for a variety of website solutions. Its biggest advantage is that it can be converted into a powerful E-Commerce platform. Coming with very good SEO features out of the box, a client can be trained to manage a big part of his own website. A Web Agency can create a template for you from scratch or work along with You and offer examples of websites created for your intended purpose.
Creating accounts for clients can enable them to add new blog posts. This is also a safe way for collaboration as data that is vital to the operation of your website cannot be edited. It’s not rare for human errors to happen, so even if it’s not intentional, a user of your website could pose a security risk by setting a weak password. This information is often overlooked and taken for granted, but we like keeping you informed.
Social Media Integration
If it’s done the right way, it can further help your organization to use content for marketing purposes. For example, if you have a decent fan-base on social media, that would add credibility to your website. On the other hand, if you have a lot of content on social media platforms, especially graphics or multimedia that could be imported into WordPress. It also offers a lot of easy to use extensions where your content and analytics can be distributed to your social media accounts from one place.
WordPress can bring all the tools you need to grow Your website together, such as:
- Social Media (Facebook, Twitter, Instagram, Pinterest, etc…)
- Marketing and affiliate tools (Google Ads, Amazon Affiliate program, selling Amazon Merch from your website – using add-ons like WooCommerce)
- Traffic Analysis (Google Analytics, WordPress plugins that enable You to see how much traffic you’re getting, where it’s coming from and what pages get the most clicks)
WordPress can even be integrated with client management solutions, which expands its reach even further. When You couple a CMS with a CM, it creates a powerful platform for sales.
Hosting your own social platform
WordPress can be integrated with some of the best forum solutions, where one of them – BBPress comes free of charge. While configuring it and seamlessly integrating it with a template can be a challenge for some, Your Web Agency can do it for you. This means your users can interact with themselves and you. Forums are one of the biggest “attention grabbers” for a website. That is because of the fact that you have users creating content that gets indexed by search engines, which would cost you a pretty penny if you were to hire a copy-writer for the same purpose.
Other features that can be integrated into WordPress:
- Ticketing systems
- Live chat for 24/7 Support
- Advanced contact forms
Perhaps that is a lot to take on in one read, but you should get the general idea what WordPress could do for You. Our Creative Agency focuses on WordPress because it’s a very robust platform. As such, someone who knows all the ins and outs could modify the CMS for various projects. We would advise You to go with a professional Web Agency for these purposes, as everything that offers a great deal of functionality needs to be done by an experienced web developer.